We created their first logo more than 20 years ago. A cooperation that evolved into a great friendship. And now the rebranding. Athens Economics has worked hard to build its brand around a crisp and professional image and we’ve been their faithful associates during all this time. Now they needed a modern, bold, powerful logo that would state its position in the market and who else would they trust?

The new identity uses the same dynamic red colour but with a sophisticated twist. The typography and the overall image followed a significantly more minimal approach, yet, the red, triangle shape leaves little space for misunderstanding: Athens Economics is here to lead.