The renovation of a familiar building.
A new sustainable project by Eurobank aims at the reconstruction and renovation of a symbolic building in the heart of Athens. Upon its reopening will be serving the city as a “green” sustainable structure.
The bioclimatic facility in such a central point concentrates all the prerequisites for the demanding user’s attraction.
MMK DESIGN TEAM took over the verbal identity targetting an audience that evaluates ecology and green energy. The chosen name – Athens Hive – symbolizes the sustainability and the community a hive embodies. Plus the addition of the location.
MMK DESIGN TEAM also took over the project’s branding and visualized the upcoming atmosphere with 22 unique illustrations. The graphics will remain at the spot until the end of the reconstruction, turning the streets into an outdoor gallery.